Malcom Gladwell

If I were to start a social epidemic in my community it would probably be recycling. I live ten minutes from the Cumberland County Dump and everytime I drive by it smells absolutely awful. Not only is the smell bad, it gets more full as every year passes. I am willing to bet that oveer one quarter of the dump is recycleable and no one does anything about it! I would make members of the community more aware of recycling and the positive factors it contributes to our town, this could be done by commercial, newspaper articles, and sending letters. Taking pictures of the dump would help too!

I think the chapter about the Stickiness Factor was most influential when I read the book. It pretty much set the scene for the rest of the book as well, since he referred back to it often. This chapter was also interesting because I got to read about Sesame Street and Blue's Clues, all shows I grew up watching. I never thought about the studies that went into these shows or that Sesame Street actually had problems with kids viewing their show. I just like seeing things from another point of view.

I'm going to look at a lot of political ans social situations alot differently. I always see or hear about something and automatically have an opinion, but I think before I develop a strong opinion I should consider all sides of the story. It will make me look more professional, and I may learn a little something along the way!